Mobile commerce is changing how retailers interact with consumers.
Shutterstock / GaudiLab
The online shopping space has become a complex paradox that fluctuates immensely between overstocking, price inflation and reactionary, constricted sales a method that few retailers and brands have mastered. This has created a market thats left even the heaviest hitters posting huge losses and in some cases shuttering hundreds of locations.
Though some are undeniably focused on how to navigate the future, theres a resounding, collective whiplash regarding how the retail market dug itself into this fiscal hole in the first place. Adobes May 2017 Digital Price Index for the apparel category draws a picture of the e-commerce space not only as the go-to for consumers, but also one that bloats prices and then constricts quickly. Its a crash diet of pricing and consumers are eating it up, much to the detriment of merchants that are facing a gap between online and in-store sales that's taking on black hole levels of enormity.
View post:
Crash Diet Pricing: The E-commerce Path to Success - WWD
