Hes not just the president of Weight Watchers, hes also a client.
David Kirchhoff, president and CEO of what must be the most famous weight-loss support group and corporation in the world, joined us this morning to tell his personal story and explain how Weight Watchers is now reaching out to men.
His book, Weight Loss Boss: How to Finally Win at Losing And Take Charge in an Out-of-Control Food World, is aboutKirchoffs story, and offers tips on slow, steady weight loss and maintenance.
The numbers are scary. More than one-third of all Americans are obese. Forty-five million say they are trying to do something about it. Until now, most of the focus has been on women their weight struggles, their diets. Now Weight Watchers is going after the guys, with a very high profile and outspoken spokesman.
Charles Barkley has jumped on board, saying he cant believe hes getting paid to lose weight. The retired basketball player told ABCs 20/20 in May that hes lost 42 pounds whileservinc asspokesman for the program. As the first malepublic voice for Weight Watchers, Barkleysays the program lets you be a he-man whilegetting healthy, which is exactly Kirchhoffs point in his new book.
He talked to George Stephanopoulos this morning about how he got involved with Weight Watchers, how he came up with the idea to target men, and if hes really seeing more men in the Weight Watchers meetings.
Kirchhoff was 34-years-old when he was at his heaviest 245 pounds. It was only by happenstance that he joined Weight Watchers. He started as an employee of the company and thought it was just a nice perk of the job. He reached his goal weight of 203 pounds in 2009, and has maintained that weight (within 2 pounds) since then.
But ladies, dont think your husband will only join the program if it somehow relates to a job perk. Kirchhoffgives you tips on how to gently push your guys into jump-starting their weight loss regimen and becoming their own Weight Loss Boss.
Top 5 Tips to Becoming Your Own Weight Loss Boss
1. Dont go solo. Its not as easy to hit the snooze button when you know youre meeting a friend for a power walk through the neighborhood. A weight-loss partner, like a friend or a spouse, can provide motivation and accountability. Also, seek out social support. From posting updates on Facebook to creating a weight loss blog, sharing your experiences can be motivating to both you and your followers.
Originally posted here:
David Kirchhoff's Top 5 Tips to Become Your Own Weight Loss Boss
