ATLANTA--(BUSINESS WIRE)--
Designing a T-shirt is one thing, but designing a T-shirt that catches the eye of designers Zac Posen, Cynthia Rowley and LWren Scott and seeing it in the aisles of Target stores across the country? Now thats extraordinary.
Diet Coke and the Council of Fashion Designers of America (CFDA) today announced a partnership to give talented design students an extraordinary portfolio boost a chance to have their design featured at Target stores nationwide.
The three fashion-forward brands will celebrate up-and-coming talent through the Diet Coke Young Designer Challenge, a new competition searching for the next official Diet Coke T-shirt to inspire creative, extraordinary individuals everywhere.
The CFDA is an authoritative voice in the world of fashion and style, and we couldnt ask for a better partner for the Diet Coke Young Designer Challenge, said William White, Group Director Brand Diet Coke, Coca-Cola North America. With their support, one up-and-coming design student will have an extraordinary opportunity to launch his or her career in the world of fashion.
Adding to the excitement, the winning T-shirt design will be selected by some of the biggest names in fashion, including Vince Voron, associate Vice President, Strategic Design and Integrated Marketing Content, Coca-Cola North America, creative experts from Target and luminary designers Zac Posen, Cynthia Rowley and LWren Scott.
These leading style and fashion experts will select the winning design from a pool of 10 finalists, who will be chosen based on an online vote.
Through June 18, visitors to DietCoke.com/Design will be able to cast their vote for the T-shirt design they believe best represents the multi-dimensional and aspirational Diet Coke brand. The 20 designs in the running are the creations of the following design students, and were pre-selected from submissions by sophomores and juniors at CFDA partner colleges:
In addition to having his or her design available in Target stores nationwide this September, the grand-prize winner also will receive a $10,000 scholarship and a trip to New York City in September to experience the rush of a week of high fashion.
Diet Coke is an exciting and stylish brand, and we are pleased to be a partner in this unique design challenge, said Steven Kolb, CEO of the CFDA. Were always looking for ways to support the next generation of fashion designers, and this will be an amazing accomplishment for a student to put on a resume before he or she even graduates!
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Diet Coke Partners with the Council of Fashion Designers of America to Celebrate Extraordinary Young Talent
