The makers of the QuickTrim weight loss supplements endorsed by reality TV stars the Kardashians are making false, misleading and unsubstantiated claims about their efficacy, according to a class action lawsuit.
The action, filed in New York last Thursday by plaintiffs representing consumers of QuickTrim products in New York, Florida and California, alleges that QuickTrims caffeine pills are mixed with a variety of herbal ingredients that have never been clinically proven as effective treatments for weight loss or appetite suppression.
No competent and reliable scientific evidence
It adds: TheQuickTrim Weight Loss System is marketed by the defendants as a clinically proven formula that will increase metabolism, curb appetite and promote weight loss [But]there is no competent and reliable scientific evidence supporting any of these claims.
Defendants marketing and promotion of QuickTrim includes numerous unsubstantiated, false and misleading claims about the products efficacy and mechanism of action.
Caffeine and weight loss
It also notes that the FDA has determined that there are inadequate data to establish the general recognition of the safety and effectiveness of caffeine as a weight control ingredient.
However, food law experts pointed out to NutraIngredients-USA that this FDA determination was made in relation to 21 C.F.R. 310.545 (which covers active ingredients in OTC drugs not dietary supplements), suggesting that the plaintiffs had misinterpreted regulations pertaining to OTC drugs as applying to dietary supplements.
The defendants are retailers GNC, Walmart, CVS, Amazon.com and Drugstore.com;celebrities Kim Kardashian, Kourtney Kardashian and Khloe Kardashian-Odom; QuickTrim chief executive Christopher Tisi; QuickTrim LLC (which owns the IP rights to the weight loss system) and Windmill Health Products, which distributes the QuickTrim products.
The lawsuit, filed by the law firm of Bursor & Fisher, seeks damages and a jury trial.
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GNC, Walmart and the Kardashians targeted in QuickTrim lawsuit
