Heidi Klum has spent much of the past quarter of a century baring her body, whether through her famous tenure as a Victoria's Secret Angel, her always memorable Halloween costumes, her endless Instagrams from the beach, or, of course, the many ensuing tabloids shots of hergaspunapologetically topless on said beaches. But in her forties, a usually unheard of era in this industry that for Klum only seems to have somehow brought more successshe now also hosts three TV shows: Project Runway, Germany's Next Top Model, and America's Got Talent, and tirelessly promotes them even from the beachshe's found another way to show off her confidence, too: For the past couple of years, she's been designingand of course modelingher own Heidi Klum Intimates lingerie and swimwear line, which is about to see a serious world takeover from the brand Bendon's usual realm of Australia to 10,000 stores around the globe.
The expansionand her new collection, which is full of everything from silky slips to maternity braswas enough to make even Klum, who barely ever has time to sit down for some avocado toast, to celebrate with a so-called "Bra Brunch" in Los Angeles this week, where she also revealed her new campaign, shot by Francesco Carrozzini. Safely settled once again amidst the florals, Klum, who once reminded the president that every woman is a 10, shared why she's always been so comfortable with her body, how she takes care of her skin, and how still manages to eat everythingyes, even pasta.
Working in intimates is of course nothing new for you, but when and why did you decide to get into designing them?
Well, Ive obviously been working with one of the biggest lingerie companies for over 15 years, but three years ago, I was asked by Bendon if I would take over the Elle Macpherson intimates brand, which had come to an end after they'd been working with her for 25 years. I wasnt that familiar with themthey're situated in Australiaand was in a different lingerie world at that time, but I looked at all the pieces and quality, and since their product has been really beautiful, I said, Why not? I love sexy lingerie and I love women, and Ive been designing off and on for many different ventures for 15 years. I started with Birkenstock, designed for Jordache jeans, had a capsule collection for New Balance, made childrens clothes for Babies "R" Us and Toys "R" Us, had a jewelry line for Mouawad that sold out on QVC... What am I forgetting?
Well, thats quite a roster already.
So Ive done a lot of different things, and Ive always loved designingit's actually something I wanted to do as a child. When I finished school, I actually applied to one of the fashion design school in Dsseldorf, but then I won the modeling contest in 1992 and my life took a different path. So it didnt happen then, but its always been my passion, and I feel like now, my time has kind of come around to do the things I originally actually wanted to do. And for the past two years now, Ive been designing lingerie and swimwear, and now I have a new partner thats huge in Europe, the supermarket chain Lidl. People in America arent familiar with them yet, but will be, because were opening many, many stores in America, starting in September, which is when Ill be going in with my clothing line in 10,000 stores in 34 countries around the world. It's definitely the biggest design venture that Ive ever doneIve never reached that many people. My Heidi Klum intimates and swim line is now in over 2,000 stores around the world, so 10,000 is enormous and even bigger than I can imagine, and Im very, very excited about thatespecially for the fashion I get to do for the prices, which are just unbeatable.
Heidi Klum in the new Heidi Klum Intimates campaign shot by Francesco Carrozzini.
Heidi Klum Intimates/Francesco Carrozzini
Is keeping prices low a priority of yours?
What's great about going into so many stores is that I have the opportunity to make them quite affordable for women around the world. This Tuesday on Americas Got Talent, for example, I wore one of my designs, which is a beautiful leopard suit I designed for Lidl. Everyone was like, what is this, Dolce & Gabbana? How much is this, $1,500? I was like, actually, nothe pants are $12.99 and the blazer is $19.99.
Even though you have quite the design background, were you at all intimidated getting into intimates in particular, having worked so much with Victoria's Secret and coming on the heels of another supermodel, Elle Macpherson?
I mean, obviously I wanted to be as successful as they have been in the past. But I also had to change a lot of things, because Elles design aesthetic, which was more of a full coverage bra, a lot of bows, very feminine, very flowery laces, a lot of push-up and a lot of padding, which is not necessarily my aesthetic. But a lot of women do love that, so some of those styles I kept, but at the same time, the trends are changing and I feel like a more natural shape is dueI couldnt find any racer-backs or strapless bras or triangle bras, for example, so I wanted to expand the line and make something for younger customers and someone who is not as chesty and likes more of a natural fit. But to be honest, I dont really look and be like, Oh my god, I have to be like this person or that brandI try go with my gut feeling and what I believe is beautiful.
Heidi Klum launching Heidi Klum Man at Bondi Beach in Sydney, Australia, 2016.
Caroline McCredie/Getty Images
What do you believe is beautiful? How would you characterize your own aesthetic and approach to design?
I do three [TV] shows currently, and I get inspired by all of them; I travel all over the place and I always go to flea markets and cute little stores and I always keep an eye on street style in small cities and different countries. When I start designing, subconsciously these things obviously filter down; when different vendors, say, present me new laces, I think of all of that. There are so many wild and beautiful things being developed out therenot just polka-dot or flower lace like beforeso when people come to me with a new one, I buy it so that no one else can have it, and then I start playing with it. I have what I call "dummy bras" and I play with them, how to place the lace and in what colors, at home. And then I meet with my teambecause obviously I cant sewand they start making the first samples. I do my presentation on what I believe on what I believe is going to be the next thing, and then they help me develop my ideas and make them become reality.
You got even more into intimates, an industry that typically targets a younger audience, when you were in your forties. Have your feelings about wearing underwear and swimsuits, especially in public, changed at all as youve aged?
For me personally, not much has changed. I still wear triangle bikinis that I have in the pastand most of the time bottoms, not even tops. [Laughs.] You are who you are, I guess, and Im always going to be more of a free-spirited person and more open with my body. Ive never been really shy with my body, and I think thats also due to the way I grew up. Lets say I was at home and walked into my parents bedroom and they were changingthey wouldnt be like, Oh my god, close the door. Its not like we all walk around naked at homedefinitely notand I didnt walk around naked in my house with my parents, but if they would walk in on me changing or vice versa, we wouldnt hide ourselves, like it was something you shouldnt be seeing. It's just very natural. If it was summertime, my mom would be sunbathing topless outside, because thats what I saw my mom do, now my children see me sunbathe topless. So if Im 25 or in my thirties, or now in my forties, it doesnt really change just because I have a different age now. Do you know what I mean? Its kind of just a way of living and being, I guess.
What about your approach to fitness and your diet? Has that changed as you've aged?
Not really, I think because Ive been modeling now for over 25 years. My life changed 25 years agoit definitely did. Being in Germany, eating a different kind of diet and my moms cooking: Its very greasy, theres a lot of heavy cream sauces, we have potatoes with everything, we have salad with heavy whipping cream with oil and pepper and salt. Here, its definitely very different; its more balsamic vinegar with oil and pepper and salt. And living in New York by myself as a young girl and not having the money to go out to eat all the time, I learned to cook and make my own foodand eat healthy, because Im a model and you have to have great skin, great nails, great hair. You have to be fit, and if you dont want to exercise so much, you better be watching what you eat and you dont eat so much candy and muffins and bagels and cream cheese and all that stuff. In order for me not having to go to the gym that much, I had to learn how to eat differently than when I was still living with my parents. So its not like Oo, now Im older, I have to changeit really changed 25 years ago, when this job became my job.
Are there any routines youve stuck to in those past 25 years?
People are always like, What do you eat? I eat everythingI just dont eat a lot of fattening food or a lot of bread, or pasta, obviously. I eat all those things, too, just not as much as others do. I dont eat bagels with cream cheese every morningI eat yogurt with tons of fruit instead, or I make myself eggs with vegetables inside. I eat food that actually fuels the body, because theres definitely food that energizes you, and food that you dont really need. And I try to stay away from food that I dont really need.
How do you take care of your skin, especially as someone who likes to spend time on the beach?
See, I believe in living my life, and I believe in enjoying life. Im not someone who hides in the house or in the shade. I like to enjoy my life and I have to have fun, and if my skin ages by being in the sun, so be it. I do try to protect my skin because of the ozone of everything, so I definitely use some protection or I wear a hat, because I dont want to uber-fry my face. I use it, but I also love the sunI love how it feels on my skin, I love the way it smells. I love being in the salt water, and I like to have funI dont want to be all covered up head-to-toe. I want to live and enjoy all these gorgeous places and roll around in the sun and in the sand.
What are your go-to skincare products?
A lot of the time Ill choose the childrens products I put on my children, because if its good for them, Im sure its good for me, too. I usually have a very high [SPF] number for protectionand I still get really tan, even with 50. But I love when you kind of look like a marshmallow thats just been roasted on a fireI feel like that nice gold glow makes everything look great on your skin. I feel super sexy when Im a little tan, because I feel like every swimsuit pops and looks so much better. You definitely do have to protect from the sun, but I do love it and I definitely still go in it.
I imagine you dont have too much time to do so, though, with everything you have going on.
Well, I do vacation quite a bit, I do. Because I feel like if Im at home, someone will come by and ask me to do something, or I get too many emails from my office, or people ask me to do more things even though I said I took the week off. So I tend to go on a quick one week here or a long weekend there, and people will probably catch me on the beach more often than others, but I literally have to kind of disappear with my family or friends somewhere in order to really take a breather. I shoot three shows right now, which always takes a very long timewhen I shoot Germanys Next Topmodel, its three-and-a-half months, so sometimes afterwards, Im like, I have to go away for five or six days and really take a breather before I then roll into the next venture, which is now Americas Got Talent every weekand then another season of Project Runway. So I do like to take off in between. I love being on the beach, and I love being on a boatthat I absolutely love that the most. To me, there's nothing that feels more free.
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See Jasmine Tookes Try on the $3 Million Victoria's Secret Fantasy Bra:
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Heidi Klum, 44, Doesn't See Why Women Her Age Should Be Afraid of Bikinis, Even If She Prefers to Go Topless - W Magazine
