The weight loss industry is never hurting for customers. In the United States, over two-thirds of adults are considered overweight or obeseyet we idolize lean, fit bodies in our culture. The result is an overwhelming number of people willing to spend money on anything that promises them a fast, effective weight loss solution. Ultimately, that adds up to be a $20 billion industry.
Though its been around for decades and has experienced significant changes in that time, the weight loss industry is undergoing its most extreme evolution nowthanks to new technology. But how exactly is tech changing the weight loss industry? And is it a good or bad thing for consumers?
These are some of the most significant changes weve seen:
Like with most industries, businesses and marketers in the weight loss sector are starting to step away from personal interactions and tangible products, and toward self-sustaining digital systems that can be distributed and downloaded freely. There are pros and cons to this, but for consumers this is going to mean an even bigger explosion of tech-based weight loss solutionsand possibly available at a cheaper rate.
Future developments could include more sophisticated AI interfaces, capable of analyzing your eating and exercise habits automatically, and making recommendations according to those individual needs, or integration with medical apps and devices, especially in more extreme cases of obesity. For now, if youre interested in losing weight, you have more options and gadgets to help you than ever beforeso take advantage of them.
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How Is New Technology Changing the Weight Loss Industry? - TG Daily (blog)
