LOOSE Women viewers were furious after an advert for weight loss tablets appeared after a discussion about eating disorders.
Gok Wan and Freddie Flintoff were guests on Fridays panel and both gave emotional interviews about their body battles.
ITV
However when the interview came to an end and Andrea went to a break, fans were left upset as they saw a promotion for XLS-Medical.
The tablets are billed as a leading weight loss tablet and claim they can help people lose up to three times more weight than just dieting alone.
They went online to express their upset at bad timing of the advert following the emotional segment.
One commented: @loosewomen Following Gok Wan and Freddies moving story about eating disorders. Was shocked first advert was diet pills on sale.
Another wrote: So @loosewomen are talking about #bodyimage, they go to ad break- 1st ad is for weight loss pills.
Gok and Freddies frank and candid interviews were praised however as the pair opened up about their own personal battles.
TV stylist Gok suffered from anorexia when he was younger and admitted he used to live off just two spoonfuls of honey every day.
ITV
He said: My eating disorder started when I went to drama school. I looked around me and everyone was this big and beautiful and I was this big oaf and I remember feeling reallythis isnt right.
I started dieting and controlled my food intake. I still have my food diary from that time.
I reduced my meals down to two teaspoons of honey every day. I could go to college in the morning and then go to work in the evening. Of course I couldnt and I was exhaustedbut for me it was all about the control.
ITV
Meanwhile former England cricket star Freddie spoke about his battle with bulimia.
Freddie explained: I was overweight as a sportsman but I knew I had to lose weight, I wasnt fit and I wasnt hitting my targets.
ITV
I wanted a quick fix. Id go out, have a couple of pints and a kebab then Id make myself sick.
It sounds daft it started becoming more regular. I ate decent food and Id do it. I came off from the cricket pitch, eat my lunch and then throw up and go back onto the pitch.
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Loose Women fans' anger as 'weight loss tablet' advert follows discussion with Gok Wan about eating disorders - The Sun