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Mum’s incredible 4st weight loss inspires her new healthy eating business – Nottinghamshire Live

Posted: November 28, 2020 at 7:57 am

A mum who lost four-and-a-half stone has set up a healthy food delivery business.

Danielle Byrnes lost the weight in two years and dropped down from 14 stone.

At the time she said she was "classed as obese" and she explained she began trying to lose weight five years ago.

Explaining how she achieved her results, she said: "I was a gym-goer when I was heavier but I was obviously just still eating the wrong foods so it was a mixture of eating the right foods and going to the gym and finding exercise that I enjoy rather than forcing myself to do something I didn't like."

She has since maintained her weight and in that time has had a baby.

After she was made redundant from her previous job as a product manager at Experian, she decided to launch her own company, selling prepared healthy meals and lunches which she delivers to customers.

The idea is to provide "tasty food that's not unhealthy".

Explaining how the idea came about, the 33-year-old said: "My husband is a bodybuilder, a heavy weightlifter, as well as working full-time.

"And I've lost all that weight. I'd do all of our cooking together, would prepare it for the week and that's what we'd eat.

"I'd have three meals a day to lose weight and then to maintain it but my husband has five or six for muscle building.

"My friends always said 'I wish I could do that' and 'how do you do it?'

"I just thought: 'You know what, it's probably something I could make a business from'.

"I sell meal prep to people so they'll buy five to 10 meals in bulk off me in one go.

"Or I do a one-off meal, like a lunch with a drink."

The business, Aubrey's Healthy Bites Ltd, is named after her two-year-old daughter.

The meals can be warmed up in the microwave for customers to eat.

"I've been doing a new menu each week with a few choices, I keep it quite small because it's just me," said Mrs Byrnes.

Options can be made with meat or suitable for vegetarians.

Speaking about the types of meals available, she said: "I keep them high in protein and around about 500 calories.

"This week it's teriyaki chicken with egg noodles and lean sausage, mash and vegetables.

"I've done a satay chicken with broccoli and rice, a lentil and chickpea dal - those went down really well."

Mrs Byrnes, who lives in Cotgrave, explained she was currently delivering across Rushcliffe.

She added: "It's doing well, I can see it getting busier and busier, especially into January when people are trying to lose weight after Christmas."

The business has been running for a month since she left Experian in October.

Her husband Shon, a 35-year-old business analyst, said: "At the end of the day she's taken that risk, she believes she can do it - she hasn't held back.

"This is what she wants to do and she's done all of her research, done all of her marketing - it's all been her. This is just the start, hopefully."

The business has a website and Facebook and Instagram accounts customers can use to place orders.

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Mum's incredible 4st weight loss inspires her new healthy eating business - Nottinghamshire Live


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