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4 Feminist Lies That Are Making Women Miserable – The Federalist

Posted: November 12, 2019 at 2:50 pm

Twenty years ago, I wrote my first book about why women cant have it all, or at least all at once, despite what the culture tells them. (Hint: Its because no one, male or female, can perform two full-time jobs simultaneously without the bottom falling out.)

At the time, the so-called Mommy Wars were raging. Women everywhere whod been sold a bill of goods by their feminist mothers and mentors were either lamenting the futility of being able to successfully work full-time outside the home while maintaining a healthy marriage and family life, or they were defending their choice to work full-time by insisting children do fine in round-the-clock substitute care.

Since then, the messages to women about how to have a happy lifeas it relates to love and sex, work and familyhave merely served to make women miserable. Not only are they unhappier than their mothers and grandmothers ever were, theyre significantly more stressed out; much more so than men.

None of this has done anything to help men and women find their way to one another. Dating in America is all but dead, and marriage is at an all-time low. While theres more than one reason for this sad state of affairs, at the heart of it are the lies feminists have been telling for years. Here are four, in no particular order.

It started with a seemingly comical phrase Gloria Steinem didnt coin but repeatedly used during the height of the 1960s feminist movement: A woman needs a man like a fish needs a bicycle. Its still alive and well today, whether its Jennifer Aniston talking about how women dont have to fiddle with a man to have that child or Emma Watson talking about self-partnering. Over time, as women began to make their own money and take advantage of the newfound birth control pill, they came to believe that women dont need men.

They were wrong. Biologically, women are wired to depend on menregardless of much life has changed. Most women still want to be mothers, and when they do they become vulnerable. Even today, women know instinctively that they will ultimately need a man if they want to have a family and if they want the option of being home at all, if only for a period of time.

Indeed, research shows that what matters most to womeneven to those who are economically independentis knowing they have a man on whom they can rely. Its the feeling of being safe and in good handsyes, even financiallythat matters most. That is whats known as hypergamy, and it is alive and well in 2019.

The precise moment in history when the relationship between the sexes took a nosedive is when women began to have sex like a mancasually, with no strings attachedunder the guise that women are no different from men and are thus just as capable of having casual sex. Consider this ridiculous Bustle article asserting, based on a dubious study, that men and women are now equally likely to pursue a hookup if approached the right way.

From college campuses to our nations boardrooms, many women today have learned to pursue sex the way men often do: no commitment necessary. And theyre getting burned.

If theres anything that proves this in spades, its the so-called campus rape crisis and the excesses of Me Too. For if it were true that women are just like men in their ability to disentangle sex and emotion, why would campus flings and office dalliances become a cause for the courts rather than a welcome ride?

Its not just our sexuality that confirms the disparate natures of women and men. Parenting proves it in spades. Once a baby arrives, a womans nurturing gene almost always kicks in. Providing for her child emotionally is her first instinct, which is why going back to work so soon is heart-wrenching for mothers.

A fathers reaction is different: his first instinct is to support the family financially. It is not his sole contribution, but its first on his list. Simply put, that men and women may both becapableof performing identical tasks doesnt mean they want to do them with equal fervor. Desire matters.

The biological clock may be politically inconvenient, but that doesnt make it any less real. The ideal age for a woman to get pregnant is 25, noted Gillian Lockwood, medical director at the Midland Fertility Clinic in the U.K., recently: The bleak reality is that the chance of IVF working with your own eggs once you are 40 is absolutely abysmalIn what other branch of medicine would we let, yet alone encourage, patients to pay for an elective operation with a less than five percent chance of working?

Because of this, it stands to reason that men can postpone marriage longer than women can. But we dont tell women this. Instead, we pretend they can map out their lives with career at the center, as men do, as though they wont hit a point in which their ability to conceive will invariably clash with a career. Articles abound with the goal to obscure the biological reality that its easier for women to have babies in their twenties and early thirties.

We lie to women, in other words, to further a political agenda. In doing so, feminists get what they wantfor women to reject maternal desire and to instead produce in the marketplacebut women dont.

Indeed, after decades of following the cultural script, women can often no longer find husbands. Or they cant have babies. Or if they do get married and have babies, they cant stay home with them because they mapped out a life that supported an entirely different goal.

Of all the lies feminists tell, the idea that career success is more fulfilling than marriage and family is by far the greatest. It is almost impossible to convey the depth of this lie, for it too began in the 1960s, this time with Betty Friedans insistence that being a wife and mother is akin to being in a comfortable concentration camp. Since that time, American women have been walloped with a steady diet of words and images that drive Friedans argument home.

Humans are pack animals: we need to feel part of the group to feel good about ourselves. Some of us are content to stand apart from the crowd, but most are not. Ergo, cultural messages matter.

Women are surprised to discover that work isnt nearly as satisfying as they were led to believe.

Since mothering is no longer revered or understood to be something a woman would want to do, let alone should do, women are surprised to discover how heart-wrenching it is to leave their babies and return to work. Theyre surprised to discover that work isnt nearly as satisfying as they were led to believe.

This same sense of unease is felt by single women who cant find a man with whom to settle down. Careers arent fulfilling at all, it turns out, if you wind up in bed at night alone.

Too many women map out their lives with work at the center and eventually wish they hadnt. Sadly, my inbox is loaded with emails from women who tell me they wished someone had told them this sooner.

So, here I am saying it as loudly as I can. Women have been lied to for years, and thats why theyre so unhappy. There is only one solution. Flip your prioritiesput love and family, not work, at the centerand you will win in the game of life. Thats what I did, and it made all the difference.

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4 Feminist Lies That Are Making Women Miserable - The Federalist

‘Free from’ firm making life easier for those with digestive problems – The National

Posted: November 12, 2019 at 2:50 pm

FODILICIOUS was set up last year by Lauren Leisk after she tried the low fodmap diet to treat her irritable bowel syndrome (IBS). She spotted a gap in the market for convenience foods for people with digestive issues and allergies. The business supplies ready meals and snacks to Apex Hotels in Edinburgh as well as a number of wholesalers.

Age: 25

Position: Founder

WHAT IS THE BUSINESS CALLED?

Fodilicious

WHERE IS IT BASED?

Livingston

WHY DID YOU SET UP THE BUSINESS?

I HAVE suffered from IBS from a young age. I tried gluten-free and dairy-free diets but nothing worked. I found the low fodmap diet that cuts out trigger foods like onions, garlic, gluten and dairy. My mum helped me cook all the meals. I had lots of success with it and noticed a gap in the market for low fodmap food. The current products lack taste and quality and I wanted to make products that dont compromise on taste. I set it up when I graduated from Queen Margaret University in Edinburgh with a first-class business degree. Entrepreneurship was a big part of university so setting up my own business was always something I was really interested in. The business is run by myself and my mum. Shes very supportive. We started trading in 2018 with home delivery ready meals. The cookie buttons launched in June this year. The Scottish Centre for Food Development and Innovation helped us develop it at Queen Margaret University.

WHAT IS YOUR TARGET MARKET?

I TRIED to create tasty products that are suitable for IBS. Were gluten-free certified by Coeliac UK which is a huge selling point. We also target the health market as the products are low calorie and low sugar too. We have already been approached by retailers across the UK. We are the only UK brand providing low fodmap snacks. Feedback has been fantastic from vegans, people with allergies and IBS. I think people are becoming more aware of dietary requirements because intolerances and allergies are rising by 15% year on year [according to Allergy UK]. We have been chosen out of hundreds as a future UK brand at Food Matters Live held at London ExCeL.

HOW IS IT DIFFERENT FROM COMPETING BUSINESSES?

WE are a first in the UK for low fodmap products as most free from businesses only cater to the gluten-free market. We use premium ingredients that are all natural. The mission is to make tasty products that cater to a range of diets. The first customer for our cookie buttons is Apex Hotels. They like it because it caters to so many diets in one product.

IS SCOTLAND A GOOD PLACE FOR THIS TYPE OF BUSINESS?

WEVE had huge support in Scotland. We won The Royal Society of Edinburghs Unlocking Ambition Enterprise Fellowship programme and won the Scottish Edge award in June. Weve been really successful. The support network in Scotland is second to none. I would recommend setting up a business in Scotland to anyone, especially because of what the Scottish Government does.

WHAT DO YOU ENJOY MOST ABOUT RUNNING THE BUSINESS?

SINCE I have IBS myself it is really rewarding to work hard to help people out there suffering with it. I can help them and Im really passionate about that.

WHAT IS THE BIGGEST CHALLENGE IN RUNNING THE BUSINESS?

RAISING brand awareness. Its a really exciting time as our full range is about to launch.

WHERE DO YOU HOPE THE BUSINESS WILL BE IN 10 YEARS TIME?

ID love to see it as a UK free from food market leader. I want it to be the go-to brand for low fodmap products. The products are made in an allergen-free site which makes it safe for people to eat. Its very hard to find a factory that does that in Scotland.

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'Free from' firm making life easier for those with digestive problems - The National

This Scientist Believes Aging Is Optional – Outside

Posted: November 12, 2019 at 2:50 pm

The oldest-known living person is Kane Tanaka, a Japanese woman who is a mind-boggling 116 years old. But if you askDavid Sinclair, hed argue that 116 is just middle age. At least, he thinks it should be. Sinclair is one of the leading scientists in the field ofaging, and he believes that growing oldisnt a natural part of lifeits a disease that needs a cure.

Sounds crazy, right? Sinclair, a Harvard professor who made Times list of the100 most influential people in the world in 2014, will acquiesce that everyone has to die at some point, but he argues that we can double our life expectancy and live healthy, active lives right up until the end.

His new book,Lifespan: Why We Age and Why We Dont Have To ($28, Atria Books), out this fall, details the cutting-edge science thats taking place in the field of longevity right now. The quick takeaway from this not-so-quick read: scientists are tossing out previous assumptions about aging, and theyve discovered several tools that you can employ right now to slow down, and in some cases, reverse the clock.

In the nineties, as a postdoc in an MIT lab, Sinclair caused a stir in the fieldwhen he discovered the mechanism that leads to aging in yeast, which offered some insight into why humans age. Using his work with yeast as a launching point, Sinclair and his lab colleagues have focused on identifying the mechanism for aging in humansand published a study in 2013 asserting that the malfunction of a family of proteins called sirtuins is the singlecause of aging. Sirtuins are responsible for repairing DNA damage and controlling overall cellular health by keeping cells on task. In other words, sirtuins tell kidney cells to act like kidney cells. If they get overwhelmed, cells start to misbehave, and we see the symptoms of aging, like organ failure or wrinkles. All of the genetic info in our cells is still there as we get older, but our body loses the ability to interpret it. This is because our body starts to run low onNAD, a molecule that activates the sirtuins: we have half as much NAD in our body when were 50 as we do at 20. Without it, the sirtuins cant do their job, and the cells in our body forget what theyre supposed to be doing.

Sinclair splits his time between the U.S.and Australia, running labs at Harvard Medical School and at the University of New South Wales. All of his research seeks to prove thataging is a problem we can solveand figure out how to stop. He argues that we can slow down the aging process, and in some cases even reverse it, by putting our body through healthy stressors that increase NAD levels and promote sirtuin activity.The role of sirtuins in aging is now fairly well accepted, but the idea that we can reactivate them (and how best to do so) is still being worked out.

Getting cold, working out hard, andgoing hungry every once in a whileall engage what Sinclair calls our bodys survival circuit, wherein sirtuins tell cells to boost their defenses in order to keep the organism (you) alive. While Sinclairs survival-circuittheory hasyet to be proven in a trial setting, theres plenty of research to suggest that exercise, cold exposure, and calorie reduction all help slow down the side effects of aging and stave off diseases associated with getting older.Fasting, in particular, has been well supported by other research: in various studies, both mice and yeast that were fed restricted diets live much longer than their well-fed cohorts. A two-year-long human experimentin the 1990s found that participants who had a restricted diet that left them hungry often had decreased blood pressure, blood-sugar levels, and cholesterol levels. Subsequent human studiesfound that decreasing calories by 12 percent slowed down biological aging based on changes in blood biomarkers.

Longevity science is a bit like the Wild West: the rules arent quite established. The research is exciting, but human clinical trials havent found anything definitive just yet.Throughout the field, theres an uncomfortable relationship between privately owned companies, researchers, and even research institutes like Harvard: Sinclair points to a biomarker test by a company called InsideTrackeras proof of his own reduced biological age, but he is also an investor in that company. He is listed as an inventor on a patent held by a NAD booster thats on the market right now, too.

While the dust settles, the bestadvice for the curious to take fromLifespan is to experiment with habitsthat are easy, free,and harmlesslike taking a brisk, cold walk and eating a lighter diet.With cold exposure, Sinclair explains, moderation is the key. He believes that you can reap benefits by simply taking a walk in the winter without a jacket. Hedoesnt prescribe an exact fasting regimenthat works best, but he doesntrecommend anything extremesimply missing a meal here and there, like skipping breakfast and having a late lunch.

Lifespan is a timely book, but its not necessarily an easy read. The science is dense, and even listening to Sinclair explain it on podcasts and during presentations doesnt help cut through all of the nerd speak. But if youre even mildly hopeful about dunking a basketball at the age of 50, or hiking the Appalachian Trail at 70, or blowing 100 candles out on your birthday cake someday, you might consider making room for Lifespan on your bookshelf. Theres enough useful information to make it worth your time.

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This Scientist Believes Aging Is Optional - Outside

Why Mila Kunis and Natalie Portman were never the same after Black Swan – Looper

Posted: November 12, 2019 at 2:50 pm

Even when Natalie Portman trusts a director's overall vision for a film, she enjoys working with filmmakers who are willing to take the cast's opinions into account. While working on Black Swan, she got the opportunity to help craft the narrative of the film, and Aronofsky even trusted her with revising the conclusion. Portman demonstrated that she understood her character on a deeper level, and she got to leave her mark on the script.

"We had lots of conversations about the script. In fact, she helped completely change the ending of the film," Aronofsky told The Telegraph. "At one stage, it ended with Thomas [Vincent Cassel] calling her his little princess. But Natalie said, 'No, it's got to be about Nina achieving a major victory.'"

Portman appreciated the fact that Aronofsky actually valued her input. As she said, "I'm not exactly rebellious with directors, but I like to work with people who say, 'What do you think?' and are interested in the answer."

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Why Mila Kunis and Natalie Portman were never the same after Black Swan - Looper

Did you know that Shaheer Sheikh eats Puri-Bhaji before working out? – Times of India

Posted: November 12, 2019 at 2:50 pm

There are so many misconceptions one has for the celebrities involving their lifestyle. One such misconception has to be that a celebrity goes through a strict diet with a few or no days for cheat meals.Well, if this is something you had in your mind then the actor, Shaheer Sheikh who is one of the fittest and active actors in the industry will burst your bubble.Shaheer recently took to his Instagram story and shared a picture of his pre-workout food regime and no it didnt have a picture of any fancy diet. He in-fact uploaded a picture of rather tempting Puri-Bhaji and captioned it as #PREWORKOUT. If eating Puri-Bhaji is what will help us in achieving a well-toned body like Shaheer, then his diet regime is definitely worth a try.Shaheer has always been very close and attached to all of his fans. He has always had a presence on social media and has made sure of keeping his fans on track with all of his latest activities.Talking about Shaheers professional life, he is currently seen playing the role of Ahir in the serial Yeh Rishtey Hain Pyaar Ke opposite Rhea Sharma who portrays the role of his love interest, Mishti.Before Yeh Rishtey Hain Pyaar Ke, Shaheer was seen in the serial Kuch Rang Pyar Ke Aise Bhi in which he played the role of Dev Dixit opposite Erica Fernandes who played, Sonakshi.

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Did you know that Shaheer Sheikh eats Puri-Bhaji before working out? - Times of India

Weight loss: How and why weight lifting is important – TheHealthSite

Posted: November 12, 2019 at 2:49 pm

If your ultimate goal is weight loss, which is for almost everyone, its imperative for you to understand why weight lifting should be a part of your regime. The reason is cardio and restricting calorie count can get you instant results but forget for how long it will stay. Also, cutting back on calories might not result in healthy functioning of the body. There are number of myths around the concept of weightlifting. Before you start to think of it, here are few myths we need to bust.

Many people are of the opinion that weightlifting can make them BIG. Thats a general line of thought that it builds muscles and body structure like that of a body builder with muscles bulging out. Thats not true; it only happens when with weightlifting your calorie intake is high. Thats when weightlifting converts fat into muscles making you look big. If you are looking at it for weight loss and have balanced intake, getting big is nowhere in picture.

Second myth is about the weight one can lift. Yes, its true, you can actually lift more than your own body weight. You might have to take help of a supporter, but you can do it. Your body might be sore for first couple of days and nothing else. Drink lots of water, stretch more and take proper nutrition to recover from sore body.

Heres how you can use this exercise and work towards your weight loss goal. Also, remember that you may weight more but have better body because of toned muscles. You need to keep this in mind while weightlifting to lose weight.

Lift heavy weights: You cant achieve your goal if you lift light weights. You may start with lighter ones but dont stop at it, keep increasing the weight. It will increase your strength and muscle mass. And we all know that increased muscle mass is directly proportional to increased metabolism. This will burn more calories than you consume making you lose weight. So, lifting heavier weight is the key.

Circuit training with weights: This makes you work on your problem areas or overall body, as required. You might feel you have to lose fat around the belly or thighs and so you can choose to work on upper and lower body, respectively. Lunges, push-ups, squats, combine these with weights, again pick heavier weights. Circuit training also makes you do different exercises making the session interesting. Combine five to six exercises in one set, move quickly from one to another but do take a minutes rest after each exercise.

Keep it short but fast: You dont have to invest more than 45 minutes in weight training. In fact, if weight loss is your goal, you can reduce it to 20 minutes. But, make the best of those 20 minutes. The idea is to do your maximum in that duration with lesser rest breaks keeping the heart rate elevated.

Dont push beyond a point: The idea is to give your body some time to recover. You cant push to give your quick results. Weight lifting, for beginners, can be tasking with sore body and muscles. Give you body some time to use its energy to recover. If you are unable to complete the last because you lifted heavier, its FINE!

Published : November 12, 2019 6:36 pm

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Weight loss: How and why weight lifting is important - TheHealthSite

How to lose weight and build abs like this guy who did it in less than a years time to get in shape – GQ India – What a man’s got to do

Posted: November 12, 2019 at 2:49 pm

While theres no magic secret or a quick hack to lose weight, a streamlined weight loss plan that takes into account both your diet and workouts will help you get shredded in the most sustainable manner. 30-year-old Vicky Arlekar tells us that to adopt a similar approach he crafted a 300-day challenge for himselfthe objective of which was to get ripped in 300 days without harming his physical and mental well-being.

In December 2018, I decided to wear a suit that Id gotten stitched in May 2018. But as I was trying it on, I realised that I couldnt even get my arms and legs inside it properly. In a span of just 7 months, I had gained a lot of weight with no sight of losing it anytime soon, given the lifestyle I was following.

But as the new year rolled in, I decided that this will be the year that I get ripped and also maintain my weight properly!"

"Consequently, I devised a 300-day challenge/weight loss plan for myself to trim down from 97.40 kgs to 85.49 kgs and also build muscle.

My 300-day challenge was divided into three phases and each one of these phases included me trying a new workout approach and diet.

The first phase of my 3-part weight loss plan began with me just limiting my food intake and completely shunning junk food from my diet. I also started indulging in cardio, twice a week, and lifting weights. By just following these methods, I was able to lose 6-8 kgs weight in the first three months.

For the next phase, I started lifting heavy and also indulging in daily compound exercises. I included a lot of protein in my diet and started taking a basic Whey supplements to compensate for any protein deficiency. This helped me build a lot of muscle. I was eating 4 meals a day and by the end of this phase weighed 92 kgs.

This was my fat burning phase. During Phase 3, I alternated between cardio and weights everyday. Id also do skipping, every alternate day. For the first 3 months, I followed the same diet as I did during Phase 2 but for the last 30 days of this phase, I started following the 16:8 intermittent fasting diet eating pattern.

Intermittent Fasting (IF) is an eating pattern that cycles between periods of fasting and eating. It doesnt specify which foods you can or cannot eat. It only focuses on when you should eat them.

There are many IF plans and patterns that you can follow, but the most effective one, according to studies is the 16:8 IF diet. The 16:8 IF diet entails one to observe a 16-hour fasting period, followed by an 8-hour eating window.

You can commence a 16-hour fast at 10:00 pm in the night, after you eat your last meal of the day and go to sleep thats 7-8 hours gone right there. You can break the 16-hour fast at 2:00 pm with your lunch and eat small meals till 10:00 pm this makes up the 8-hour eating window. Alternatively, you can also begin your fast at 8 pm and break it at 12 pm, the next day.

During the months I wasnt following the 16:8 IF diet plan, this is the diet that I stuck to:

Breakfast: A glass of milk

Mid-day: A protein shake

Lunch: Vegetables with 3 boiled eggs

Evening snacks: Fruits

Dinner: Vegetables with chicken

"By the end of 300 days, I had lost 12 kgs and built healthy muscles.

To maintain my new weight I still follow the 16:8 IF plan, but only for 5 days/week.

Weight loss is all about mastering the basicseating healthy, sleeping well and exercising regularly. Also, remember that you cannot lose weight overnight just like how you didnt gain it overnight.

Disclaimer: The diet and workout routines shared by the respondents may or may not be approved by diet and fitness experts. GQ India doesn't encourage or endorse the weight loss tips & tricks shared by the person in the article. Please consult an authorised medical professional before following any specific diet or workout routine mentioned above.

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How to lose weight and build abs like this guy who did it in less than a years time to get in shape - GQ India - What a man's got to do

WW Introduces myWW: Groundbreaking New Program Is Most Customized And Flexible Ever – PRNewswire

Posted: November 12, 2019 at 2:49 pm

WW understands that when it comes to losing weight, everyone's needs and eating patterns are different, and what works for one person may not work as well for another. New members take an evidence-based personal assessmentthat matches them to a plan that works best for them.

"As the world's leading weight-loss program and partner in wellness, we inspire healthy habits for real lifeand everyone is different," said Mindy Grossman, President and CEO, WW. "We are constantly listening to our community, and we know they want a more customized approach to weight loss. With our new myWW program,we help you find the weight-loss approach that fits your life."

The new myWW programis comprised of three options, all of which are rooted in WW's award-winning and scientifically proven approach to weight loss and nutrition, grounded in the SmartPoints system and ZeroPoint foods.2 As always, no foods are off-limits on myWW.

Each plan also provides customized recipes and content, activity recommendations, and mindset skills that are science-based, actionable, and practical.

"It is scientifically proven that customized approaches lead to greater engagement and more behavior change than generic approaches," said Gary Foster, PhD, Chief Scientific Officer, WW. "The new myWW program enables people to live their lives and still lose weight. We will match you to the right plan, the one that is the most freeing and flexible for you and gives you the confidence to succeed."

In a six-month clinical trial of the myWW program, conducted at the Medical University of South Carolina's Weight Management Center, results indicate that the participants experienced clinically significant benefits on and off the scale, including on average:

When asked about the myWW program:

With decades of experience in behavior change, WW inspires millions of people around the world to adopt healthy habits for real life. WW is ranked #1 "Best for Weight Loss" by health experts in the 2019 Best Diets rankings by U.S. News & World Report. The award-winning WW app and the in-person experience at WW Studio locations provide the tools, information, and inspiration to help people achieve their goals. And when people need one-on-one support or guidance, they can chat 24/7 with a WW Coacha real, live human expertright in the WW app.

The myWW program is available on November 11, 2019. For more information about myWW, visit WW.com or download the WW app.

About WWWW - Weight Watchers Reimagined - is a global wellness company and the world's leading commercial weight management program. We inspire millions of people to adopt healthy habits for real life. Through our engaging digital experience and face-to-face group workshops, members follow our livable and sustainable program that encompasses healthy eating, physical activity, and a helpful mindset. With more than five decades of experience in building communities and our deep expertise in behavioral science, we aim to deliver wellness for all. To learn more about the WW approach to healthy living, please visit ww.com. For more information about our global business, visit our corporate website at corporate.ww.com.

1Six-month pre-post study on 143 participants, conducted by Patrick O'Neil, PhD, and colleagues at the Medical University of South Carolina's Weight Management Center. Study funded by WW.

2WW's SmartPoints system takes complex nutritional data and boils it down to one simple, easy-to-understand number. ZeroPoint foods don't have to be weighed, measured, or tracked, and form the foundation of a healthy eating pattern with a low risk of overeating.

For more information, contact: Stephanie Tuck, WW 212.589.2604 stephanie.tuck@ww.com

SOURCE WW

http://www.ww.com

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WW Introduces myWW: Groundbreaking New Program Is Most Customized And Flexible Ever - PRNewswire

WW Introduces myWW(TM): groundbreaking new program is most customized and flexible ever – Yahoo Finance

Posted: November 12, 2019 at 2:49 pm

For the first time, a personal assessment matches members with a customized plan that fits them best myWW program offers three science-backed options that make losing weight easier

TORONTO , Nov. 12, 2019 /CNW/ - Today WW (WW) - Weight Watchers Reimagined - launches myWW, a new program that is its most customized weight-loss program ever. Driven by science and behavioural insights, and offering more flexibility and freedom than ever before, myWW makes losing weight easier. myWW leverages details about food preferences and lifestyle to match each member to one of three comprehensive ways to follow the program, leading to clinically significant weight loss and reductions in hunger and cravings.1

WW understands that when it comes to losing weight everyone's needs and eating patterns are different and what works for one person may not work as well for another. New members take an evidence-based personal assessmentthat matches them to a plan that works best for them.

"As the world's leading weight-loss program and partner in wellness, we inspire healthy habits for real lifeand everyone is different," said Mindy Grossman , President and CEO, WW. "We are constantly listening to our community, and we know they want a more customized approach to weight loss. With our new myWW program,we help you find the weight-loss approach that fits your life."

The new myWW programis comprised of three options, all of which are rooted in WW's award-winning and scientifically proven approach to weight loss and nutrition, grounded in the SmartPoints system and ZeroPoint foods.2 As always, no foods are off-limits on myWW.

Each plan also provides customized recipes and content, activity recommendations, and mindset skills that are science-based, actionable, and practical.

"It is scientifically proven that customized approaches lead to greater engagement and more behaviour change than generic approaches," said Gary Foster , PhD, Chief Scientific Officer, WW. "The new myWW program enables people to live their lives and still lose weight. We will match you to the right plan, the one that is the most freeing and flexible for you and gives you the confidence to succeed."

In Canada ,WW is marking the launch by bringing the myWW program to one community in a big way. A community event, myWW Community Kickstart, is planned for this Sunday, November 17 in Brantford, Ontario . Event attendees will be offered free three-month myWW memberships[3]to inspire their wellness journey and they will be treated to an afternoon of health and wellness and new program education from WW Coaches. The event will also feature local VIPs and giveaways and experiences from partners including MOVATI Athletic, Swiss Chalet, truLOCAL, Hill Street Beverage Company and Freshii. Special guest Greta Podleski , best-selling cookbook author of LooneySpoons and Yum & Yummer, will be on-site with free copies of her latest cookbook for the first 500 guests. The initiative also includes a financial donation to the Brantford Food Bank, and a wellness challenge among key members of Brantford City Council. Residents who join the myWW Community Kickstart program will have access to ongoing support and resources throughout the three-month membership trial.

In a six-month clinical trial of the myWW program, conducted at the Medical University of South Carolina's Weight Management Center, results indicate that the participants experienced clinically significant benefits on and off the scale, including on average:

When asked about the myWW program:

With decades of experience in behaviour change, WW inspires millions of people around the world to adopt healthy habits for real life. WW is ranked #1 "Best for Weight Loss" by health experts in the 2019 Best Diets rankings by U.S. News & World Report. The award-winning WW app and the in-person experience at WW Studio locations provide the tools, information, and inspiration to help people achieve their goals. And when people need one-on-one support or guidance, they can chat 24/7 with a WW Coacha real, live human expertright in the WW app.

The myWW program is available now. For more information about myWW, visit WW.com or download the WW app.

About WW

WW - Weight Watchers Reimagined - is a global wellness company and the world's leading commercial weight management program. We inspire millions of people to adopt healthy habits for real life. Through our engaging digital experience and face-to-face group workshops, members follow our livable and sustainable program that encompasses healthy eating, physical activity, and a helpful mindset. With more than five decades of experience in building communities and our deep expertise in behavioural science, we aim to deliver wellness for all. To learn more about the WW approach to healthy living, please visit ww.com. For more information about our global business, visit our corporate website at corporate.ww.com.

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Six-month pre-post study on 143 participants, conducted by Patrick O'Neil, PhD, and colleagues at the Medical University of South Carolina's Weight Management Center. Study funded by WW.

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WW's SmartPoints system takes complex nutritional data and boils it down to one simple, easy-to-understand number. ZeroPoint foods don't have to be weighed, measured, or tracked, and form the foundation of a healthy eating pattern with a low risk of overeating.

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To be eligible for the free three-month membership, individuals must be residents of Brantford, Ontario, and sign up for the membership on 11/17/19 at the myWW Community Kickstart and while quantities last. Must be 18 years or older. Membership will automatically deactivate after 3 months. This free membership is not transferable or redeemable for cash, and cannot be combined with other joining offers for new or rejoining members.

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View original content: http://www.newswire.ca/en/releases/archive/November2019/12/c8204.html

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HealthWatch: Overeating May Change the Brain – WeAreGreenBay.com

Posted: November 12, 2019 at 2:49 pm

SEATTLE, Wash. (Ivanhoe Newswire) The Centers for Disease Control estimates a third of American adults are obese, and another third are considered overweight. Now, a new study from the University of Washington may shed some light on why its so hard to lose weight.

Ellen Schur, MD, MS, Associate Professor of Medicine and Clinical Research Director at UW Medicine Diabetes Institute said, The number of people losing weight or stating that they have tried to lose weight over the past year is 50 percent.

Dr. Schur helps patients lose weight. She says weight loss itself causes hormone changes that make food more appealing, so its harder to keep weight off. In another UW lab, researchers from UW Medicine Center for the Neurobiology of Addiction, Pain and Emotion, Mark Rossi and Marcus Basiris study shows that overeating changes brain cells that suppress food intake.

Rossi said, We dont know the exact mechanisms that are contributing to it, but we see that there are profound changes across lots of different cell types.

Basiri stated, So these glutamate neurons, which normally function to suppress feeding, were kind of toning down their firing patterns. As the mice got fatter, neurons got worse at putting the brakes on eating. The team hopes this leads to new ways to treat obesity in people one day.

Now, the research team is working on isolating an even smaller set of cells that are affected by overeating. They havent yet discovered whether the neurons can change back to how they worked before obesity.

Contributors to this news report include: Wendy Chioji, Field Producer; Rusty Reed, Videographer; Cyndy McGrath, Supervising Producer; Roque Correa, Editor.

To receive a free weekly e-mail on Medical Breakthroughs from Ivanhoe, sign up at: http://www.ivanhoe.com/ftk

BACKGROUND: Obesity is a complex disease involving an excessive amount of body fat. Obesity isnt just a cosmetic concern. It is a medical problem that increases the risk of other diseases and health problems, such as heart disease, diabetes, high blood pressure and certain cancers. There are many reasons why some people have difficulty avoiding obesity. Usually, obesity results from a combination of inherited factors, combined with the environment and personal diet and exercise choices. Most Americans diets are too high in calories, often from fast food and high-calorie beverages. People with obesity might eat more calories before feeling full, feel hungry sooner, or eat more due to stress or anxiety.(Source: https://www.mayoclinic.org/diseases-conditions/obesity/symptoms-causes/syc-20375742)

OVEREATING: Binge eating can happen on a single occasion, or it can become a regular way of eating, leading to problems. Although binge eating in itself does not necessarily constitute a food addiction or eating disorder, binge eating is a symptom of Binge Eating Disorder and the eating disorder Bulimia Nervosa. There are a wide variety of reasons people overeat, including emotional eating, stress eating, overeating from supersize meal portions, sugar addiction, compulsive snacking, comfort and boredom eating, social eating, and relying on fast food. Research suggests that fast food is designed to stimulate overeating, typically by using a combination of sugar, salt and fat, all shown to be addictive.(Source: https://www.verywellmind.com/ten-types-of-overeating-22170)

NEW RESERACH: In the Stuber lab study, with members Mark Rossi and Marcus Basiri, an article published in SceinceNews.org said, The researchers dont know whether these cells would regain their normal behavior if the mice stopped eating high-fat food and shed weight. It would be technically hard to keep monitoring the same cells for the weeks or months it would take for the mice to normalize their body weight, Stuber says. While the results offer a clear example of cells that control feeding behavior in mice, its hard to say whether similar appetite-suppressing nerve cells are at work in people. Brain-imaging experiments have shown that the same brain region, the hypothalamus, is involved when people shift between being hungry and full. Stuber points out that while these cells in mice seem particularly responsive to a high-fat diet, obesity probably affects a much wider population of cells. This is probably happening across the brain, he says. Understanding those complex interactions might ultimately point to better strategies for managing human appetites.(Source: https://www.sciencenews.org/article/high-fat-diet-brain-appetite-mice)

FOR MORE INFORMATION ON THIS REPORT, PLEASE CONTACT:

Bobbi Nodell, PR206-616-0703bnodell@uw.edu

If this story or any other Ivanhoe story has impacted your life or prompted you or someone you knowto seek or change treatments, please let us know by contacting Marjorie Bekaert Thomas at mthomas@ivanhoe.com

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