Phoenix, AZIn a 2,000 person study targeting 2021 eating goals, Sprouts Farmers Marketand One Poll found that 54% of Americans are likely to embrace flexitarian diets, reducing meat consumption. Results showed a number of reasons for such interest ranging from health, immunity, environment to simply feeling better.
The interest in plant-based foods and a flexitarian diet is evident, said Jack Sinclair, Sprouts Chief Executive Officer, in a press release on the topic. Shoppers are more engaged with their food than ever and are seeking innovative and alternative products to mix up the meals they prepare for themselves and their families.
The poll results showed clear interest, but is the trend towards plant-based and flexitarianism permanent? The poll found that 43% of people believe being a flexitarian is a permanent lifestyle change, with 58% feeling like all their nutritional needs can be met with plant-based foods. And even though the flexitarian movement is growing, theres still a good chunk of responders (36%) who werent certain of what the definition even is before participating in the survey. Availability and understanding of plant-based options key. 59% of people would try plant-based foods if they were easier to find at their local grocery store.
Plant-based product sales grew exponentially last year, indicating consumers are craving innovative items to try at home, said Sinclair. We believe consumers will remain focused on incorporating healthy foods into their lifestyles to support immunity and overall wellbeing in 2021. This includes introducing consumers to things they never considered before.
Related:Innova Releases Top 5 2021 Trends for Snacks and SweetsSprouts Partners with L.A. Libations on New Functional Beverage DisplaySugary Beverage Consumption on a Downward Trend
11 reasons why Americans are motivated to eat healthier this year, according to poll results:
For more information, readers can view an infographicandvideo of the survey findings.
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Poll: Plant-Based Diets Are on the Rise - WholeFoods Magazine