Jul 1, 2020 2:00 PM ET
iCrowd Newswire Jul 1, 2020
New report spotlights how the consumer industry can boost healthier eating around the world
PARIS, 1st July 2020 Today, The Consumer Goods Forum (CGF), together with Boston Consulting Group (BCG) and Nielsen Global Connect, published a revealing report on the state of consumer health, nutrition and wellbeing around the world. How the Consumer Industry Can Boost Healthier Eating, marks the first in a series of reports from CGFs Collaboration for Healthier Lives Coalitiona global movement led by manufacturers, retailers, public health authorities and academic institutions to empower global consumers to adopt healthier lives.
To create this report, CGF and BCG amassed 15 interviews from global CEOs within the retail and consumer packaged goods (CPG) industry. To gather a robust, global snapshot of todays consumer, Nielsen Global Connect and BCG in 2019 , surveyed 7,000 global consumers from China, France, Mexico, Turkey, the UK and the US, across a wide range of demographics. The result: a comprehensive study that captures powerful and telling global sentiment from both the consumer and business landscape.
Health is becoming a business imperative. By taking CEO and citizens perspectives, this report enables us to understand how companies can take action on their own and with others to have a meaningful impact. We invite everyone to join the Collaboration for Healthier Lives Coalition to build a more sustainable and inclusive economy, said Isabelle Grosmaitre, One Planet. One Health Initiatives Catalyst, Danone and Marcus Osborne, Vice President, Walmart Health, and CGFs Collaboration for Healthier Lives Coalition Co-Chairs.
KEY INSIGHTSAccording to the How the Consumer Industry Can Boost Healthier Eating Report:
Consumers have become increasingly interested in health and wellness in recent years, yet a myriad of hurdles often get in the way of intention matching action, said Olivier Lamare, Retail Leader, Nielsen. As the COVID-19 pandemic continues to shift consumer habits toward the price- and health-conscious, retailers and manufacturers have an opportunity to win on transparency, price and tasteand help fuel healthier lifestyles.
Khaled Tawfik, BCG Managing Director and Partner, said, We at BCG consider Collaboration For Healthier Lives important for three reasons: the broad commitment from manufacturers, retailers, public health institutions, civic societies, and academics to contribute to a common goal of healthier consumption; its practical impact through working on the ground where people shop in the localities; and its potential to scale impact through working together, lifting and shifting what works across geographies, and digitally activating efforts to reach the younger population. Our research confirms that consumer expectations of the industry on this topic are high and we are very happy to support the CGF and its members on this important topic.
The full report is available online at CGFs Global Learning Mechanism.
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About The Consumer Goods ForumThe Consumer Goods Forum (CGF) is a global, parity-based industry network that is driven by its members to encourage the global adoption of practices and standards that serves the consumer goods industry worldwide. It brings together the CEOs and senior management of some 400 retailers, manufacturers, service providers, and other stakeholders across 70 countries, and it reflects the diversity of the industry in geography, size, product category and format. Its member companies have combined sales of EUR 3.5 trillion and directly employ nearly 10 million people, with a further 90 million related jobs estimated along the value chain. It is governed by its Board of Directors, which comprises more than 55 manufacturer and retailer CEOs. For more information, please visit: http://www.theconsumergoodsforum.com.
About Boston Consulting GroupBoston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformationinspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital venturesand business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
About NielsenNielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand whats happening now, whats happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the worlds population. For more information, visit http://www.nielsen.com.
Also Read:
Boston Consulting GroupEric Gregoire, Global Media Relations Senior Manager, BCG[emailprotected]T +1 617 850 3783
NielsenGenevieve Aronson, VP Communications, Nielsen[emailprotected]
The Consumer Goods ForumLee Green, Director, Communications, The Consumer Goods Forum[emailprotected]
Keywords:CGF, BCG, Nielsen, Trends, Food, Health, Insights
