Pro PlanLiveClearis shown to reduce allergens incathair anddander
TORONTO, Oct. 1, 2020 /CNW/ - Available in Canada as of October 2020, Purina Pro Plan has just introduced a revolutionary approach in the management ofcat allergens: Purina Pro Plan LiveClear, the first and only cat food that reduces the allergens in cat hair and dander.
This breakthrough dietis the culmination of more than a decade of Purina research dedicated to finding a safe, effective way to addressa problem that impacts countless cat-owning households worldwide. When fed daily, LiveClear significantly reduces the allergens in cat hair anddander in as little as three weeks.
"Many people think that cat hair isthe root of their problem," explained Ebenezer Satyaraj, PhD, immunologistfor Nestl Purina Research and lead investigator on the research that led to the development ofPro Plan LiveClear, "but it's actually what'sonit the major cat allergen called Fel d 1, a protein that cats produce naturally in their saliva."1,2
All cats produce Fel d 1, regardless of breed, age, hair length, sex or body weight.2-4 When cats groom, Fel d 1 gets on the hair and skin through the saliva, and eventually into the environment.
The key ingredient in Pro Plan LiveClear is a specific protein sourced from eggs. When cats chew the LiveClear kibbles, the protein binds to theFeld 1 and safely neutralizes itin the cat's mouth. By reducing activeFeld 1 in the cat'ssaliva, it reduces the allergen that is transferred to the cat's hair and dander when they groom, ultimately reducing the allergen in the environment.5,6
Ina published study, feeding Pro Plan LiveClear was shown to reduce the allergens in cat hair and dander by an average of 47 per cent, starting in the third week of daily feeding.5 A 6-month safety studyalso showedthat the egg product ingredient coating the LiveClear kibble is completely safe forcatsto eat.7 The action happensin the cat's mouth, but once swallowed, the ingredient is digested like any other protein.
The Impact of Managing Cat Allergens
As millions of Canadians continue to spend record amounts of time at home, it also means spending unprecedented amounts of time with their pets. For cat owners who have sensitivities to cat allergens, this can create unforeseen challenges. Managing cat allergens is a struggle for as many as one in five adults worldwide who are sensitized to cat allergens.8,9 From excessive cleaning around the house tospending less time with the cat, there are no easy choices. Despite thesedaily struggles,cat owners are willing to do whatever it takesto keep their cats, going as far as ignoring doctor's orders. If toldby their doctor to give up their cat to help manage cat allergens, 84 per cent of cat owners with cat allergen sensitivitiesin their household would choose to dismiss their doctor's advice. Twentyper cent even said they would keep the cat and get a new doctor, showing the opportunity for better management methods. These statistics are from a survey10 of 2,000 cat owners from Purina Pro Plan,a leader in pet nutrition,in partnership with theHuman Animal Bond Research Institute (HABRI), which sought to understand the impact of cat allergens on cat-owning households.
"Cat-owning households are trying a variety of ways tomanage cat allergens but ultimately 62 per cent say their current methods are only somewhat effective or not effective at all," said Dr. Kurt Venator, DVM, PhD, Chief Veterinary Officer at Purina. "Pro Plan LiveClear offers a revolutionary new approach to managing cat allergens,with the power to help cat owners be closer to the cats they love."
Pro Plan LiveClear is not intended to replace other allergen-reduction strategies but, rather,to add another measure that can help reduce the allergen burden in cat households. With this ground-breaking approach to cat allergen management, the quality of life forcatsandthe families that love them can be improved, enabling closer contact than ever before.
Pro Plan LiveClear Available Across Canada in October
Purina Pro Plan LiveClear is a 100 per cent complete and balanced dry cat food with outstanding taste and nutrition designed for daily feeding. The diet will be sold across Canada in select pet specialty retail outlets, online and at veterinary clinics in two formulas Adult Chicken & Rice and Adult Salmon & Rice.
For moreinformation,visit https://www.purina.ca/liveclear
About Purina Pro Plan Purina Pro Plan is a leader in the advanced nutrition category, with more than 40 formulas in dry and wet pet food to help meet a variety of needs. Its science is backed by 500 Purina scientists globally, including pet nutrition experts, veterinarians and behaviorists, who continuously rethink what nutrition can do. For more information, visit http://www.purina.ca/pro-plan. The brand is manufactured by Nestl Purina PetCare, which promotes responsible pet care, community involvement, and the positive bond between people and their pets. A premiere global manufacturer of pet products, Nestl Purina PetCare is part of Swiss-based Nestl S.A., a global leader in nutrition, health, and wellness.
References:
SOURCE Nestle Purina PetCare
For further information: For more information, or to speak with a representative from Nestl Purina, please contact: Laiba Fatima, Proof, [emailprotected], 647-571-1016
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Purina Pro Plan Launches the First and Only Allergen-Reducing Cat Food in Canada - Canada NewsWire
