DUBLIN--(BUSINESS WIRE)--
Research and Markets (http://www.researchandmarkets.com/research/7fb576/future_diet_trends) has announced the addition of the "Future Diet Trends and Opportunities" report to their offering.
In 2008, the World Health Organization estimated that there were approximately one billion adults globally who are overweight, and a further 475 million who are obese. This report offers a breakdown of the diet industry and explores the individual components which determine whether a diet plan is successful. The content places particular emphasis on the future of dieting.
Features and benefits:
Highlights
Changes in the global food system and more sedentary lifestyles have combined to create a global obesity crisis. Children around the world are getting fatter younger - a ticking time bomb in terms of poor health and rocketing medical costs. Dieting has to be part of the solution, with strong growth in this market almost assured.
Certain demographic groups are disproportionately affected by the obesity epidemic. Particular ethnic groups, and those on lower incomes, for example, are more likely to be overweight. Today's diet options remain 'one size fits all', but careful targeting and propositions designed to meet different dieters' needs represents a key opportunity.
With the launch of digital platforms, diet programs can now offer 24-hour support tools and engage dieters in more appealing and interactive ways. New diet programs have the opportunity to make quick inroads in the market while established brands need to take advantage of these new tools in order to maintain their market position.
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Research and Markets: Future Diet Trends and Opportunities: One Billion Adults Globally Are Overweight
