The system includes scientifically formulated protein shakes, high protein bars, and weight management supplements, combined with online nutrition coaching and community
SECAUCUS, N.J., Feb. 19, 2020 /PRNewswire/ --The Vitamin Shoppe, an omni-channel specialty retailer of nutritional products, announced today the launch of the fitfactor Weight Management System, the retailer's most personalized and flexible weight management products. Inspired by consumer research and backed by The Vitamin Shoppe's scientific and trusted formulations, the system is an easy-to-manage, integrated offering of nutritionist-recommended, top-quality products combined with free nutrition coaching and an online community for support and education.
The fitfactor Weight Management System includes protein shakes, bars, and weight management supplements, combined with online nutrition coaching and community.
The fitfactor Weight Management System, which includes fitfactor KETO, features a range of bundled and personalized product recommendations, based on individual wellness needs. Customers can shop products based on specific goals such as appetite control, increased protein consumption, or reduction in calories. The system can also be tailored to different diets like intermittent fasting, Keto, or plant-based.
A simple online quiz can help those starting out on a wellness plan with personalized recommendations, or customers can simply choose a pre-defined goal or diet, all available atwww.vitaminshoppe.com/fitfactor.
"At The Vitamin Shoppe, we understand that everyone's wellness goals are different, and what looks like success to one person, may not look the same for another," said Sharon Leite, Chief Executive Officer of The Vitamin Shoppe. "Whether you're following a particular nutritional regimen like Keto or the Mediterranean diet, or striving for a more balanced metabolism, our new fitfactor Weight Management System brand was carefully designed to address consumers' individual needs and adapt to a variety of lifestyles. At The Vitamin Shoppe, we are always here to help you live your best life, however you define it."
Scientifically formulated, personalized product assortmentsare the cornerstone of the fitfactor Weight Management System brand. The Vitamin Shoppe's proprietary brands are put through 320 rigorous quality assurance steps, and ingredient purity and potency are verified by independent, third-party labs. Products in the fitfactor Weight Management System brand include:
For more information on the complete lineup of products in the fitfactor Weight Management System brand, visit http://www.vitaminshoppe.com/fitfactor or The Vitamin Shoppe location near you.
Complementing these products, the system also offers consumers a welcoming online support and education community to help keep them on track, via theEating Healthy with The Vitamin Shoppegroup on Facebook. Additionally, free one-on-one nutrition coaching is available from The Vitamin Shoppe's Healthy Awards loyalty program vialive video chat or phone. The virtual sessions include individual nutrition and supplement recommendations, and customized health guides tailored to your lifestyle, in addition to other benefits.
About The Vitamin ShoppeThe Vitamin Shoppe, a subsidiary of Franchise Group Inc. (NASDAQ: FRG), is an omni-channel specialty retailer and wellness lifestyle Company with the mission of providing customers with the most trusted products, guidance, and services to help them become their best selves, however they define it. Based in Secaucus, New Jersey, the Company offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and natural beauty aids. In addition to carrying products from approximately 700 national brands, The Vitamin Shoppe offers products from its proprietary brands within its owned and wholesale channels, including: The Vitamin Shoppe, Vthrive The Vitamin Shoppe, BodyTech, BodyTech Elite, fitfactor Weight Management System, fitfactor KETO, plnt, ProBioCare, and True Athlete. The Company conducts business through 750 company-operated retail stores under The Vitamin Shoppe and Super Supplements banners, and via its website, http://www.vitaminshoppe.com.
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SOURCE The Vitamin Shoppe
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The Vitamin Shoppe Introduces the fitfactor Weight Management System brand, a Flexible and Personalized Approach to Balanced Wellness - Yahoo Finance
