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TikTok bans advertisements for weight loss products amid concerns they contribute to a culture of ‘body shamin – Business Insider India

Posted: September 26, 2020 at 5:56 pm

TikTok is banning advertisements that promote unhealthy weight loss tactics and products in an effort to make the app safer for its users.

In a statement published on September 23 by TikTok's Safety Policy Manager, Tara Wadhwa, the social-media platform announced that it is banning advertisements that promote fasting apps and weight loss supplements.

TikTok's statement says that one way it's making the app safer is through its new advertisement policies, which will restrict ads that promote products with exaggerated or problematic weight-loss claims, as well as ads that reference weight loss and body image.

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The restrictions for users under 18 come after a weight loss product known as "metabolism drops" were recalled after teens used them in a TikTok challenge.

TikTok's recent statement adds that users can report any ads or content that promote negative body image by clicking report and listing the reasons as "self-harm."

Users can also long-press on any video and select "not interested," then choose to hide future videos with the same sound or from the same creator, TikTok advises.

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TikTok bans advertisements for weight loss products amid concerns they contribute to a culture of 'body shamin - Business Insider India


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