Weight Watchers Plate of our Nation investigates root causes of Australias growing obesity problem and mounts a social movement to stem the issue.
Sydney, NSW (PRWEB) October 15, 2012
With 61 percent of Aussies now overweight or obese1, and our overweight rate rising faster than in any other developed country, Weight Watchers is investing its 50 years of experience and scientific research to be the first commercial weight-loss organisation to take action and affect real change on our countrys collective waistlines.
Weight Watchers Plate of our Nation kicked-off in earnest with a unique, multi-layered study to investigate the root causes of the deepening obesity crisis. The report covers all areas from lifestyle, exercise, body image, health and wellbeing, finding significant disparities between generations attitudes towards activity levels, food consumption, cooking skills and weight. It reveals how gradual changes in the way we eat, move and live our lives, have crept up on us over time, and points to a grim picture for Australias future, with food knowledge rapidly diminishing.
Plate of our Nation key findings:
The findings of the Weight Watchers Plate of our Nation survey are undeniable: as a society, were largely sedentary, weve lost touch with the value of fresh food and the importance of savouring mealtimes and its the younger generation whose food knowledge is most at risk. Armed with this information Weight Watchers is gearing up to take action.
Award-winning chef, Pete Evans, has teamed-up with Weight Watchers for the Plate of our Nation mission, together with a team of specialists in the field of nutrition, psychology and exercise science. He explained his involvement:
As a chef, and someone who is in the business of bringing pleasure through food, people might be surprised to hear me being so vocal about this issue. I approached Weight Watchers some time ago because I am genuinely concerned about the growing obesity epidemic in this country and where we are headed. Weve swapped fresh for fast, and quality for convenience, our knowledge of food and cooking skills are in decline. Were busier than ever before, but technology means that our days are filled with so much sitting watching TV, browsing the net whats worse, we do these things while were eating, so were not giving our food and mealtime the respect they deserve.
Its time for a re-think and who better than Weight Watchers to rally the nation and get us thinking about this issue and taking action?
The centre piece for the Plate of our Nation is at http://www.plateofournation.com.au , and Weight Watchers is calling on
Read the rest here:
Weight Loss Giant Wages War on Australia’s Obesity Epidemic
