New Zealands largest and most successful weight-loss organisation has partnered with renowned chef, Pete Evans, to launch an ambitious, integrated campaign - Plate of our Nation. This national movement will investigate the root causes of New Zealands growing obesity problem in a bid to offer real solutions to get the nation healthy again.
Following an analytical research report that will give New Zealand a real insight into the deepening obesity crisis, the campaign aims to create debate on the nations attitudes to food, exercise and obesity through social media, the Plate of our Nation Facebook and Twitter page and http://www.plateofournation.co.nz.
The Plate of our Nation website is the centerpiece of the movement, providing a focal point for the nation to get behind the cause. Visitors will also be able to take a survey to see how they compare with the rest of the nation in terms of food knowledge and cooking skills. The website will include practical hints and tips; from shopping and cooking ideas, to recipes, together with experts from the fields of nutrition, exercise, psychology, obesity research and fashion providing advice, insight and action.
Plate of our Nation launches today, Wednesday 10 October, and is led by PR and social media, with the integrated campaign further bought to life through print and digital. QR codes have been placed on print collateral to take users to the Plate of our Nation mobile site.
Commenting on the Plate of our Nation campaign, Weight Watchers Australasia Managing Director, Joseph Saad: "As the leader in weight management we saw it as our duty to take a bold stand and help lead New Zealand to a healthier future. Put simply we created the Plate of our Nation movement to bring the obesity epidemic to the fore and the integrated campaign explains this in a simple and engaging way but most importantly, puts debate and the nations opinion at its core. Everyone can have their say because we truly believe that the public can collectively help us create positive solutions and changes among New Zealand families and homes."
Spearheading this movement alongside Weight Watchers, renowned chef and health advocate, Pete Evans added: "As a nation, weve swapped fresh for fast, quality for convenience and our knowledge of food and cooking skills are in decline. Combine this with more demanding and stressful lifestyles and New Zealand is simply not giving food and mealtimes the respect they deserve. I am truly delighted to lead the Weight Watchers Plate of our Nation movement, to rally the nation and positively influence this issue and the growing obesity epidemic in this country."
Sarah Hanrahan, NZ Nutrition Foundation Dietitian, is also giving the campaign her full support. "Kiwis are fast becoming some of the heaviest people in the world. Its time we took a good hard look at our eating habits and our attitudes towards food and start the debate around what we can change in our own backyard."
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Weight Watchers launches social movement
